4 tips to maximize your everyday sales on Amazon!
Prime Day is Amazon’s summertime version of Black Friday. On this day millions of products are sold at a discounted price, and it takes place on the second Tuesday in July every year.
And July 12th, 2017 was the biggest Prime day in Amazon’s history: it was bigger than Black Friday, bigger than Cyber Monday, and busier than Amazon’s Prime Day 2016. No wonder that in July 2017 Jeff Bezos briefly became world’s richest man, haha, he’s got all our money 🙂
A lot of Amazon sellers are reporting double, triple, even quadruple sales for Prime Day 2017. I don’t know about you, but things went pretty well with my Amazon business. Definitely wasn’t a quadruple day for me, but it went really well.
Many of you are probably thinking, that it sure would have been nice if Prime Day lasted all year! And you know what, you can get close to those numbers – every day! Today I will share with you 4 simple tips, things that you can integrate into your processes and to your business to maximize your everyday sales on Amazon.
Tip #1: Stay in Stock!
This is about understanding the importance of staying in stock. Every time we run out of stock it does so much damage to our Amazon business! Either we poorly manage our ordering, fail to track our metrics to know that we needed to order soon enough, sometimes it’s a communication problem with a supplier, or drastic increase in sales velocity that caught us off guard. Not only you are losing money every out-of-stock day, but you rankings slip, causing competition to take over.
A tip to always keep the stock or at least reduce the amount of time we are out of stock – as soon as you create that shipping label for your product going to Amazon, make sure to mark that shipment as shipped. Amazon will start right away tracking that package, and when they have estimated delievery to their warehouse, they will immediately start taking orders on your listing. We have all seen on Amazon: ‘’In stock on 21/10/2017’’. That’s how it is accomplished. So every time you send a shipment, make sure to hit that little button in Seller Central that says ‘’Shipped’’.
Tip #2: Utilize promotions, or continue with Prime Day pricing or promotion you might have set up!
This year a lot of sellers put the keywords Prime Day in their product titles or bullets, or description. That way they were able to target people looking specifically for Prime Day specials. So regardless if you participated in the official Prime Day deals, consider continuing any type of discount or promotion you might have provided along with Prime Day.
Also, make sure to look back at you metrics. It might be that you have a product that does better at a lower price point. And even though your margins are slimmer, the increased volume from that lower price point makes up for it.
Tip #3: Be aggressive with your follow-up!
Let’s say you doubled your sales on Prime Day. What are you doing to convert those buyers into repeat customers? Are you reaching out? Are you including packaging inserts? If not – you should be!
Be aggressive with you follow up. And consider changing your templates in your follow ups in a week or so, and reference Prime Day. Encourage people to take some type of action! Imagine having hundreds or thousands of repeat buyers on an email list. Then you can have a Prime Day of your own anytime you want.
Tip #4: Drive more traffic to your listings!
This is not something I’d recommend for those just starting out, but once you get the basics of selling on Amazon, don’t rely just on the traffic that Amazon sends to your listing – send traffic of your own.
The best way to do that is through targeted influencer marketing, leveraging the power of other people’s credibility, their audience to get traffic, sales and reviews on to your listing on Amazon.
My favourite source of influencer traffic is YouTube channels. I’ll search for beauty channels, outdoor sports channels, supporting vids channels, and I’ll find micro-influencers that have less than 1 million fans of subscribers, and I’ll reach out to them to see if they’d be interested in trying one of our products. Then we’ll send them one, they’ll try it, love it and talk about it in front of their audience. You can even setup a giveaway to their audience, which can be really powerful.
Regardless of the method you choose, influencer traffic, I think, is the wave of the future, still sooo few private label retailers are leveraging this powerful strategy.